Country Head of Kenya (Partnerships / Sponsorships / Business Development) – Nairobi, Kenya

Eastern Africa
Posted 8 months ago

Reference No. FDSCM02

Reference Number: FDSCM02


Job Description:


An international sporting client of ours is currently looking for a Country Head of Kenya to develop the business and drive revenue in the Kenya and surrounding markets which will evolve/develop over time. This will include identifying and delivering on commercial opportunities from: new partner prospecting, pitching, negotiating, and securing new corporate partners, to overseeing key relationships across partnerships/sponsorships, TV, digital media, merchandising & licensing, grassroots sport development.

This role will also be responsible for overseeing the relationships with sports federations and clubs in Kenya and developing opportunities to enhance the company’s success.



  • Business Development:

    • Develop and implement the commercial development and operations strategy for Kenya
    • Target, pitch and close Sponsorships, Event, Marketing and Brand Extension Partnerships including oversight of sales presentations in market, and internal diligence
    • Develop new business opportunities and oversee key relationships across TV, digital media, merchandising and licensing
    • Partner with different business functions across the enterprise to exploit new strategic opportunities


  • Operations:

    • Develop a Kenya specific commercial growth and fan engagement strategy in partnership with stakeholders
    • Manage the P&L targets for Kenya
    • Provide a Kenyan market perspective on commercial operations, business opportunities and fan engagement
    • Manage a dotted line cross-functional team of Marketing/Comms, Sport Development, and Office operations


  • Marketing:

    • Represent the brand in Kenya and be the face for partners and local opportunities
    • Grow the brand awareness and brand relevance in Kenya from a commercial and fan engagement perspective
    • Maintain an understanding of the sales and marketing activities of prospective clients, as well as the strategic direction of their Kenyan market
    • Oversee event marketing, experiential marketing, media, brand management, promotions – from conception through execution, for Kenya


  • Sporting Operations:

    • Oversee and manage key day-to-day relationships with the Federations, clubs, government, and other key influences in the markets across Kenya
    • Seek out business development opportunities



  • Minimum of 15 years of relevant experience in a general management, new business development or business operations role
  • Bachelor’s degree required; Master’s degree preferred but not required
  • English language proficiency required, French a plus
  • Must have experience in selling and managing partnerships/sponsorships
  • Prior expertise working for a sports organization and supporting celebrity/athlete events, preferred, but not required
  • Strategic thinker – able to shape, develop and execute the strategy for Kenya
  • Kenya market leader with deep relationships, insights, and understands local partnerships, content, grassroots development, monetization, and operations
  • Successful track-record building business in Kenya, including securing new partnerships and generating revenue
  • Strong persuasive and negotiation skills
  • Exceptional relationship-building, written, verbal and presentation skills required
  • Ability to work independently in complex and dynamic environment
  • Excellent relationships with Kenyan sports federations and clubs
  • Deep knowledge of knowledge of partnerships/sponsorships, Media, Digital & Grassroots development
  • Ability to develop creative solutions which will meet the objectives of prospective marketing partners
  • Strong understanding of the competitive commercial landscape in Kenya
  • Must have an entrepreneurial spirit and operational agility
  • Willingness to travel significantly to Johannesburg, Senegal and across Africa as required


If you wish to apply for the position, please send your CV to Fabio Da Silva Faria at


Please visit for more exciting opportunities.


Fabio Da Silva Faria

Executive Senior Recruitment Consultant

Banking, Finance & Information Technology

CA Global


CA Global will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.

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