New Business Development (Sales Manager / Sales Lead/ Business Developer) – Dakar, Senegal

Western Africa
Posted 2 years ago

Reference No.

Reference Number: CLDBLR03


Job Description:

A major sporting league expanding to the African continent is currently in search of an experienced New Business Developer with an interest and passion for the sporting industry to join their growing team based in Senegal.



  • Contribute to the development and implementation new business development strategy for the major sporting league, in consultation with the President of the major sporting league and the New Business Development Leader
  • Build relationships with senior-level decision makers at prospective sponsors, relevant marketing agencies, event management companies, and promoters to generate new partners and other new business opportunities
  • Manage the sales process from proposal to deal memo submission and contract execution by liaising with other departments (Legal, Finance, etc.)
  • Monitor the activity of other sports and entertainment properties in the region
  • Prospect, target, pitch and secure the major sporting league sponsorship, event, and media partnerships
  • Develop and maximize networking opportunities with potential and existing sponsors and relevant marketing agencies
  • Deliver impactful on-brand and on-target partnership programs for new business prospects
  • Use storytelling to effectively sell-in partnership ideas to new business prospects
  • Develop, visualize, and present customized partnership solutions for prospective sponsors
  • Maintain a strong understanding of industry marketing channels and technologies that clients may utilize in activating the major sporting league sponsorships


Requirements: Qualification and Skill

  • Minimum of 8 years of sales and/or business development experience
  • Bachelor’s degree required
  • Experience in a similar role working for a multinational brand or sporting association
  • Must be fluent in English and French
  • Strategic thinker – able to shape, develop and execute the strategy for the major sporting league
  • Strong persuading and negotiation skills
  • A credible communicator, adept at operating at the board level
  • Commercially minded and results-driven
  • Excellent presentation skills
  • Ability to work well within a matrixed organization
  • A passion for sports, preferred


If you wish to apply for the position, please send your CV to Clifford Ndlebe at


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Clifford Ndlebe

Recruitment Consultant

CA Finance


CA Global will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.


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Job CategoryFinance

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