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Senior Marketing Planner (Southern Suburbs / ROI / Analytics / BCom)

Job Reference

LAS007

Region

Southern Africa

Reference LAS007
My client, a leader in the e-commerce sector, are in the process of recruiting a Senior Marketing Planner to join their vibrant team.
Are you a confident and analytical Campaign Planner who has had proven success to accurately forecast and plan investment and sales to acquire and retain customers and maximize ROI to meet business growth objectives? If your passion is to drive trade and influence sales - then here is your next challenge!

Job description:
  • Accurately forecast and develop a campaign demand plan and ad spend to provide the business with a clear roadmap to meet financial objectives
  • Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
  • Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly concepts, and ad hoc requests
  • Analyse trends relating to key variables within campaigns and put forward proposals for improvement
  • Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation
  • Engage and challenge the different business units to improve conversion from Intake to NSV by achieving Net Factor objectives
  • Monitor campaigns and channel performance to achieve NSV, taking proactive actions to improve any underperformance
  • Leverage relationships with merchandise and operations for great marketing offers and incentives to drive customer demand
  • Collaborate with CICA to develop insight led campaign segmentation strategies to achieve customer growth
  • Work closely with telemarketing to achieve business objectives in line with the campaign plan 
  • Drive process improvements in campaign execution and collaborate with IT to improve systems and processes in the area
  • Develop A/B Testing to find new opportunities to drive sales
  • Collaborate with the Channel Heads to forecast and drive growth in key strategic areas such digital, foreign and showrooms
Qualifications:
  • A Business Science / BComm / Finance / Stats / Marketing Degree and/or CIMA qualification 
  • Minimum of 5 years’ experience within a planning role (preferably within a retail/marketing environment)
  • Passionate about data, insights and analytics
  • Excellent cross functional team management skills
  • Advanced Microsoft Excel skills
  • Digital orientation
  • Affinity with numbers
  • Commercially minded
  • Data orientation
  • Attention to detail
  • CX journey mapping and funnel analysis
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