CA-Global-BannerConcept8.png

Let's find out where you can grow your career

Trade Marketing & Marketing Manager (Market Performance / Market Strategy) – Libreville, Gabon

Job Reference

SR-TMGAB-001

Region

Western Africa

Date Posted

May 12, 2022

Job Description:

Our client, a world leading FMCG concern is looking for a Trade Marketing & Marketing Manager to join their start up team in Libreville, Gabon, reporting to the Regional Director East and Central Africa. The incumbent will be responsible for managing Trade Marketing and Marketing performance across all channels for Gabon, including digital, traditional, out-of-home, on-trade, etc. This role is also co-responsible for volumes, Net Revenue, market share, content deployment, trade programs performance, commercial assets performance and execution.

 

Responsibilities:

  • Develop the Marketing and Trade Marketing Strategy for Gabon across all channels
  • Responsible for all brand strategy in the country in collaboration with Distributor, Zone, Global Brand team and local Marketing / trade Marketing Agency
  • Developer of tools/communication for key stakeholders: Focused on Trade Program, Activation, POC materials, CAPEX development in Gabon.
  • Create annual media plan strategy in conjunction with local agencies and Zone teams; monitor key performance indicators and adapt plans as per effectiveness.
  • Improve the Efficiency of the Sales & Marketing Package mainly through (1) co-development with Zone on Activation Gameplan, (2) Market Program performance tracking.
  • Work closely with Zone teams to develop commercial plans for Global Brands and adapt toolkits for implementation.
  • Responsible to guarantee brand consistency through execution, by (1) having the right POC materials, (2) targeting the right channels for the POCM/Market Program initiative, and (3) through wholesaler/Sales Rep training, communication & POCE.

 

Main Characteristics:

The Trade Marketing & Marketing employee shall be primarily responsible for the following characteristics:

 

  • To ensure a structured and detailed reporting system with customer and internally
  • Development of marketing and strategy plans for the company portfolio in line with global strategies
  • Identification of opportunity/gaps
  • Positioning of company portfolio and global brands in line with global strategies
  • Development of launch plans
  • Implementation of globally developed marketing campaigns/toolkits
  • To leverage the company’s global strength through implementing and exchanging of best practices
  • To intensify the strategic partnership with local partners
  • Managing of cooperation between Distributor, Sales (Key Account Manager), and Brand Ambassadors

 

Requirements: Qualification and Skill

 

  • Business degree preferred with specific Commercial education. Graduate level qualification a plus.
  • Minimum 2-3 years’ experience in a Fast-Moving Consumer Goods (FMCG) Business or brand agency
  • Experience in a sales environment is preferred but not essential.
  • Experience of effective management of USD$1 million+ Budgets is an asset.
  • Fluent in French and English

 

Competencies:

The competencies can be derived from the above expectations and responsibilities. The Trade Marketing & Marketing responsible should have a strong understanding and competency in:

  • Ability to understand and interpret business requirements and translate into action / strategies.
  • Organizational skills and ability to plan the team workload effectively to meet deadlines.
  • Ability to manage conformity to established procedures & processes.
  • Excellent team leadership & able to develop strong relationships with colleagues & customers.
  • Agility & willingness to adapt to a changing environment.
  • Ability to influence peers and lead by influence. People management skills.
  • Ambitious mindset with a bias for action and track record of delivering results

 

If you wish to apply for the position please send your CV to Shearidan Rabsch at srabsch@caglobalint.com

Please visit www.caglobalint.com for more exciting opportunities.

 

Shearidan Rabsch

Senior Recruitment Consultant

CA Finance

 

CA Global will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.

Concept3.png

Look for More Jobs

arrow&v
arrow&v

Section Engineer (Maintenance / Open Pit / GCC Mines / Legal Appointment /Mining) – Kathu, Northern Cape

Job Reference

Region

178 02 RR

Southern Africa

Security Manager (Diamond Mining / Crime / SAPS / Surveillance / Investigations / Strategic) – Limpopo, South Africa

Job Reference

Region

523 1111 MHU

Southern Africa

Mécanicien Engins Lourds, Hydraulique et Électrique (Mécanique / Hydraulique / Électrique / Gravier) – Afrique de l’Ouest

Job Reference

Region

61 GS

Western Africa

Afreximbank: Manager, Intra African Trade Initiative (Intra-African Trade Fair & Exhibitions – Trade & Investment Promotion) – Cairo, Egypt

Job Reference

Region

LEEBLR033

Northern Africa

Chief Surveyor ( Mining / Open Pit / Expat ) – Sierra Leone

Job Reference

Region

713VG

Western Africa

Vice President - Technical Services (Engineering / Geology / Enviro / Metallurgy / Base Metals) – Middle East

Job Reference

Region

2627VG

Middle East

Afreximbank: Manager, Treasury & Markets (Treasury Client Solutions) – Cairo, Egypt

Job Reference

Region

LEEBLR028

Northern Africa

Production Manager ( Manganese / Iron Ore / Drill / Blast / Contract Mining / Open Cast ) – Northern Cape

Job Reference

Region

166 01 RR

Southern Africa

Fundraising Analyst (Fundraising / Finance / Analyst) – Tour Ivoire, Morocco

Job Reference

Region

FDSAALFA

Northern Africa

Global Principal Safety Capability Development (Risk Management / Health & Safety / Mining / Training ) – London / JHB

Job Reference

Region

145 05 12 MNW

Europe

Country Sales Representative ( Chemicals / Raw Materials / Pharma / Distribution / Business Development ) – Nigeria, West Africa.

Job Reference

Region

063 10 02 AB

Western Africa#Central Africa

Warehouse Manager (Inventory Manager / Mining / Bulk Materials / ERP / Fixed Plant / Mobile Plant) – West Africa

Job Reference

Region

256-1305LH

Western Africa

Let's get in touch

Find your dream job