As we commemorate Women’s Day, it’s a time to celebrate the incredible women who make CA Global an exceptional workplace. Today, we shine the spotlight on Lula de Rose, a remarkable content strategist whose creativity, passion, and dedication have significantly enriched our team. Lula’s journey from a young girl with a love for art to a key player at CA Global is a story of resilience, innovation, and unwavering determination.

The Spark of Inspiration

Lula’s love for the camera began when she was just 15 years old. Art had always been a part of her life, with drawings, paintings, and a deep exploration of art history shaping her formative years. However, it was a serendipitous moment in 2016 that truly set her on her current path. During a rainy day in Noordhoek, Cape Town, Lula’s best friend handed her a Canon DSLR 1200D and asked her to capture a moment in the rain. That brief encounter with the camera transformed her life. Lula describes those three seconds as a revelation, a cinematic pause that illuminated her purpose. From that day forward, photography became more than a passion—it became a lifeline, a medium through which she breathes life into fleeting moments.

From Passion to Profession

At the age of 16, Lula founded her own business, Lula’s Lens. Her motivation was driven by a desire for financial independence and the realization that she could turn her creative eye into a career. Growing up in a family of four with financial struggles, Lula witnessed firsthand the power of money to create a comfortable life. Her mother’s resilience in starting her own business to escape a difficult environment deeply inspired Lula. She saw photography not only as a means to support herself but also as a way to make others feel comfortable and confident in their own skin.

A Day in the Life of a Content Strategist

Lula’s role at CA Global is anything but typical. Each day brings new challenges and opportunities, which she embraces with enthusiasm. Her mornings start on her motorbike, navigating through traffic after a gym session to arrive at the office. There, she unpacks her camera gear and dives into a variety of tasks—shooting videos, taking pictures, writing blogs, and collaborating with her beloved social media team. Lula’s competitive spirit, honed as the youngest of four siblings, drives her to tackle each day with energy and determination.

Mastering Diverse Tasks

Balancing the demands of creating content for CA Mining, CA Global, and CA Finance is no small feat. Lula’s journey began with a pencil and paper, encouraged by her grade 8 art teacher who recognized her talent and pushed her to explore beyond her comfort zone. At 16, Lula picked up a camera and never looked back. Initially focusing on still photography, she later expanded into video production at the request of a client. This new medium opened up a world of possibilities. At CA Mining, Christo pushed her to incorporate audio into her video work, further expanding her skill set. Her degree in English and history has also proven invaluable in writing engaging blogs for the company.

A Project to Be Proud Of

Among her many achievements, Lula is particularly proud of the “Project TELL Chapter 3” video she created for CA Mining’s Insights division. The project involved coordinating two camera angles and filming various people around the office. Despite the challenges, Lula’s dedication paid off. She succeeded in making the recruiters look and sound their best, fulfilling her mission to showcase their professionalism and expertise.

Seizing Unexpected Opportunities

Lula’s journey at CA Global began unexpectedly. While creating content at a barbershop, she was spotted by Christo, a CA Mining recruiter. Christo recognized a potential in Lula that she hadn’t considered for herself. His persistence and genuine interest in her work convinced Lula to join the CA Global team. She advises other creatives to recognize their own value and not wait for someone else to see it. Lula encourages women in the industry to aim higher, strive for growth, and never settle for less than they deserve.

Lessons from Family

Growing up with three older brothers taught Lula the importance of patience—an essential trait in her line of work. Whether it’s waiting for the perfect light or helping someone feel at ease in front of the camera, patience is key. This lesson has been invaluable in her career, allowing her to navigate challenges with grace and composure.

Looking Ahead

Lula’s future goals within CA Global are as ambitious as they are exciting. She is particularly enthusiastic about starting a podcast, which she believes will elevate the company’s profile and reach. Her passion for storytelling and connecting with audiences drives her vision for this new venture.

Empowering Others

As we celebrate Lula de Rose this Women’s Day, we are reminded of the power of creativity, resilience, and self-belief. Lula’s journey is a testament to the impact one individual can have on a company and its culture. Her story encourages us all to embrace our unique talents, pursue our passions, and strive for excellence in everything we do.

In Lula’s words, “You matter, and you are meant for something bigger than you could ever imagine.” This Women’s Day, let’s celebrate the incredible women at CA Global and beyond, recognizing their contributions and supporting their journeys towards greatness.